Paulo César Cellis

Chief Investment Officer, Mindshare Latam

A marketing profesional with an MBA from the Edinburgh Business School, Paulo has worked in the media industry for 23 years in three different global holdings, the last 10 of which were with WPP/Mindshare. He works in close contact with teams in more than 17 countries in the Latam región. Currently, Paulo leads efforts in three regional targets: value added to clients through investment management, maximizing results in KPIs and prices, regional synergies of planning and buying, and and revenue generation with the agency’s producto portfolio. In this role, Paulo is constantly seeking out products and allies that can solve advertiser’s permanent need to maximize the purchasing power of their investment and media management.
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