Yune Aranguren

AB Inbev Cerveza Victoria Director

Born in Mexico, Yune was previously a producer at MTV, creative director at Vice Media, communications manager for Bud Light, and communications manager for Victoria beer. For her, being in this industry is a challenge. She says that those who refuse to change their communication can’t get ahead, so what she strives for is to make a contribution that will open up this and other industries for women to participate in more fully. She has managed to increase her brand’s leadership position in the beer category, and has won several prizes for the brand, such as Best Local Brand and Grand Prix at the Festival of Media Latam, Best Seasonal Marketing Campaign in Effies Mexico, and recognition as the strongest brand in Mexico 2019 by Brand Finance.
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